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After investing time and money in an app, you want to make sure that people know that it is readily available for use. According to Statista, people accessed apps about 8.3 times every day during 2018. According to Vox, adults in the US spend about 3.5 hours on apps every day. Social media apps receive the most use, with web browsing, mail, games, and music receiving considerable use every day.
After investing time and money in an app, you want to make sure that people know that it is readily available for use. According to Statista, people accessed apps about 8.3 times every day during 2018. According to Vox, adults in the US spend about 3.5 hours on apps every day. Social media apps receive the most use, with web browsing, mail, games, and music receiving considerable use every day.
If your app doesn’t fall into one of these categories, it is much more difficult to get the word out about your own app. When people access your website online from their phone, you can let them know on the home screen that it is easier to just use the mobile app. However, this only reaches a small number of potential users.
This article will help you reach a wider audience.
The way you present your app on the app stores will be the first impression most users get. You need the display to provide a concise description of what your app offers and why they should try it. The images need to be clean and easy to review – some people won’t download an app if the appearance doesn’t leave a good impression. You want to convince people to download the app, and that starts with a fantastic presentation of your app.
Beyond the mobile app store where your app can be found, there are other places where you can advertise your new app. Consider when your customers are likely to use the app, or what they may be doing that would make them interested in trying out the app. For example, by placing information about it on the home page of your website or with partners, you can increase how many people are aware of the app. You can also send out emails notifying your current clients that you have a new app.
Analytics can also give you new insights to help with your marketing strategy. There are many different industries, and different approaches that work for engaging customers in using your app.
Your app can include a request to provide a review. Most people will not think about leaving a review unless they are prodded. The exception is for those who have a negative review to leave. People are much more likely to leave a negative review without a reminder.
You do want to be careful about the request to add a review as you don’t want to interrupt the user's experience. You want to ask for feedback when they are preparing to close the app or after they have used it for a few minutes. If you’ve managed to make a great first impression and kept their interest for several minutes, they may just be happy to leave some positive feedback. Customers may also have some suggestions that could help you improve the app in the future.
You want to have people dedicated to reading the reviews and start planning for updates as soon as the app launches. The first update will be a while later, so you can still plan for a release party and have a bit of time to celebrate – just don’t get too complacent. With an eye on your first round of updates, you can quickly show your first customers that you are listening to them.
This does fall under multichannel marketing, but it deserves to be highlighted (especially as people are likely to be using social media on their phones already). There are many types of social media to consider, including the obvious Facebook and Twitter. However, you may get more interest from potential customers by adding a short (just a few seconds) ad to YouTube or other streaming services. It is more likely that people will try out your app if they are already on their phone when they see the ad.
When they are on social media, most people aren’t doing anything critical or important. This makes it more likely that they will think they have time to take a break from social media to try out something new.
Just like you are going to need to continually update your app, marketing evolves over time. Consider an annual facelift on the app store website to reflect changes you’ve made over the last year. You should also rethink your marketing approach based on what has and hasn’t worked after the initial release.