Personalization is a key strategic trend that drives user engagement and satisfaction. In today’s digital era, it’s no longer enough to deliver an app experience that mimics others or conveys the same message to all users. Instead, users now expect an experience tailored to their needs and behaviors, and those who forgo personalization tactics could encounter difficulties with customer retention. With an average of 1,000 new mobile apps released for download every day, developers are striving to create unique experiences for their users. The following strategies can be implemented into mobile app development plans to maximize customer engagement and drive overall satisfaction.
Most mobile apps collect some personal data, but having a strategic approach to data will ensure your mobile app collects relevant information that can help build your personalization tactics. Data collection should be more thorough than names, email addresses, and general locations. Gathering data that includes past interactions, interactions across other platforms, purchase history and average time spent on your platform will allow your mobile app to target each user with highly relevant messaging. Outside of tracking, regular surveys can help businesses improve their marketing and understand what changes could improve the in-app experience.
The user interface can increase the value of your product and drive customer retention. UI encompasses the visual and interactive features within your platform and can take a variety of creative approaches. More recently, developers have employed customized interfaces for users to better connect on an emotional level with your platform. Features can widely vary, but relevant data can alter the interface to align with the user's demographics and interests. Relevant products, messaging, and images will be shown depending on each user’s data profile.
Additionally, allowing users to adjust their colors, fonts, and layouts can empower them to create their ideal experience within your app. These levels of customization will ensure your app stands out from others and helps users feel aligned with your brand.
The onboarding process is the ideal opportunity to understand your users and what they want from your in-app experience. It sets the tone for engagement, and developers should offer the option to define interests, preferences, and settings. With the right strategy, the onboarding can ensure users have an experience that is aligned with their goals for using your platform, and avoid unnecessary marketing or features that won’t benefit them. From the time of download, your app should make your user feel like more than just another customer, and a personalized onboarding experience can ensure you achieve that.
Leveraging data and previous interactions can ensure push notifications are sent in a timely and meaningful way. Users today are more bogged down with advertisements than ever before, and unless notification is highly relevant to their needs, they will likely ignore it. In addition, too many notifications can lead to users deleting a mobile app entirely. When sending push notifications, it’s important to personalize them and even includes content that specifically calls out the user and their preferences. When used in a strategic way, notifications can increase conversion rates and give your mobile app a competitive advantage in the market.
Social media is a prominent aspect of most people’s daily lives. Users want to be able to connect and share digital experiences with one another. Integrating social media into your platform is a strong opportunity for personalization. Developers can integrate existing social media accounts into their app for users to easily send and share products from your platform. On the other hand, creating internal social features that include profiles, friend lists, and internal sharing features can increase customer engagement and loyalty. For example, health apps often allow friends to share their progress and workouts with one another, which keeps users returning to the platform.
Loyalty programs are a creative way to both personalize the in-app experience and encourage users to prioritize your platform. Loyalty programs offer incentives for repeat purchases, frequency of use, and in-app achievements. Brands can offer discounted products, rewards, and freebies as users increase their engagement. This method can be deployed in a variety of ways depending on the sector of the platform, but in all cases can make users feel special and foster a personal connection with your platform.
Implementing these strategies will give you an advantage in a highly competitive market, and ensure your features tailor to the needs of users you want to retain.
Invemo LLC’s commitment to innovation and high-quality development has served clients of all industries in building their dream mobile apps. We understand the trends that drive user engagement and the features that keep users loyal to your brand. Whether you’re in the early stages of development or want to re-vamp your current app, Invemo LLC can help. For more information on how we can serve your business, contact us today.