Companies are struggling because they are using an old-fashioned way of thinking to overcome today’s problems.
We are geared through the digital era and the technology is our locomotive, and as people observe the changes around them, they feel the urge to update or modernize their products or services. Hoping those changes would make them stand out from the competition.
When they decide to jump on the “digital transformation” train, they try to go all in. But if they proceed without assessing the actual technical requirements, they usually end up having unnecessary items in their baskets.
We constantly provide consultation for the companies no matter how small or big their brand is. This way they will be able to easily navigate within their digital journeys and overcome unnecessary costs. Those costs can be either development efforts or their time which will eventually affect the digital budget. Digital transformation is a process from ideation to execution: we analyze your project requirements and come up with a sound strategy for your product’s lifecycle.
What problem are you trying to solve? What’s the value proposition to your target users?
Here at Invemo, we use a specific methodology that makes extensive concepts become niche solutions. Starting from the ideation, we make sure the roadmap includes digital and business strategies that are facilitating long term growth opportunities.
Digital transformation isn’t successful if it’s not user-centric, we design using human-centered best practices in order to provide a convenient experience for targeted users.
All these decisions are based on validated technical data, we can’t rely on trial and error when we are reviewing a concept and its value proposition. We do extensive research to establish a designated solution to a problem and understand exactly why it is necessary to solve it.
The Digital Mindset
It’s more important to have a cultural change within the organizations instead of adopting the complicated tools or apps to digitally transform the processes. If the new digital solutions are supported and used by all the organization members then we can accept this as a successful transformation.
First, create an MVP (Minimum Viable Product), and see the adoption of the new tech stack. This way you can analyze and learn quickly: if it fails you can easily shift to another track because you will have excess resources compared to a full product launch.